From Lead to Loyal Customer: The AI-Powered B2B Journey
09/24/2026 10:00 to 09/24/2026 11:00 (Europe/Zurich)
From Lead to Loyal Customer: The AI-Powered B2B Journey
Winning a new customer takes more than generating leads and closing opportunities. The real value comes from carrying the right customer context through every stage—and using it to build a relationship that continues after the sale.
In this webinar, we will demonstrate how AI and connected data support the complete B2B customer journey: from identifying the right audience and launching targeted campaigns to qualifying leads, managing opportunities, closing deals, and initiating post-sales processes.
Through a live business scenario, you will see how marketing, sales, project teams, and customer success can work with the same customer context on one connected platform. We will also explore how AI turns campaign results, survey responses, customer interactions, and sales activity into actionable insights, intelligent recommendations, and Next Best Actions.
Because success is not simply winning the customer once. It is understanding them well enough to keep them satisfied, grow the relationship, and become the company they choose again.
In this webinar, we will demonstrate how AI and connected data support the complete B2B customer journey: from identifying the right audience and launching targeted campaigns to qualifying leads, managing opportunities, closing deals, and initiating post-sales processes.
Through a live business scenario, you will see how marketing, sales, project teams, and customer success can work with the same customer context on one connected platform. We will also explore how AI turns campaign results, survey responses, customer interactions, and sales activity into actionable insights, intelligent recommendations, and Next Best Actions.
Because success is not simply winning the customer once. It is understanding them well enough to keep them satisfied, grow the relationship, and become the company they choose again.